The Ministers at Steinbach United Church are excited about a new ad campaign launched by the United Church of Canada.Stephen Johann and Mary Annan say the campaign uses some unconventional imagery designed to reach people aged 30-45 who don't attend church.  It's based on extensive research and is part of a United Church initiative called "Emerging Spirit."  Johann and Annan say the research found there are many people who want to further their spiritual life but don't feel connected to the church.  The ads are designed to initiate dialogue with these people.