Since launching iBEAUTY this past September, Tina has been helping Southeast Manitoba women find their inner royalty.

“In my heart, I think every woman deserves to be a queen or princess,” she says. “Life is for enjoying.”

Relatively new to Steinbach after moving to Canada from China, Tina is excited to spread the word about iBEAUTY, which has a storefront at 98 Brandt St. – near the corner with Reimer Ave W. Her shop carries items made in Canada and the United States, but most of its inventory comes from overseas.

“People are really aware of all the things made in China, which is the world’s biggest manufacturing centre,” she explains. “It means you can get everything you want – from trendy fashion to cosmetics, and at a good price.”

Tina stands inside her store on Brandt Street in SteinbachTina stands inside her store on Brandt Street in Steinbach

Tina says that while her boutique might not be very large, it’s quite lovely inside.

“We carry fashion goods, jewelry, cosmetics and beautiful accessories such as sunglasses…everything a woman dreams of,” she says.

She’s especially excited about iBEAUTY’s range of cosmetics and fragrances, and emphasizes that the store is passionate about staying on top of the latest fashion trends. It's a passion she’s had all her life, and one she hopes to share with the Southeast community.

“You are a princess,” says Tina. “Just relax and enjoy life.”