Sobeys’ Steinbach location is not your ordinary supermarket franchise. An anchor store of the Clearspring Centre, it’s intentional about stocking local foodstuffs in a community where supporting nearby producers is part and parcel of life in the Southeast. 

And in celebration of the upcoming Pioneer Days, it’s marking down prices on a number of popular items. 

“We have a lot of great local deals over the entire Pioneer Days weekend,” says store manager Lee Kotowicz. “We’ve always tried to make this weekend a big deal by putting great local items on sale, and making sure they’re local items our customers already know.” 

Starting Thursday, shoppers will notice Pioneer farmer sausage reduced to $7.99 per pack, and 2.25 kg bags of Country Perogy Shop perogies will be available for just $30.99. But the specials don’t stop at those popular local staples. 

Spenst Bros. pizzas, for example, will be on sale for $8.99; La Cocina chips for $2.99 per bag; Stone City Coffee for $16.99 per package; and Bothwell cheese for $12.99 per block. Sobeys’ store-made farmer sausage pizzas will also be labeled at $11.99 for a 14 inch. 

The sales will extend through the long weekend Monday. 

“Pioneer Days has always been an important weekend in Steinbach, with everyone celebrating the region’s heritage,” Kotowicz says. “We’re big-time focusing on local and trying to get more and more local items into the store each year. It’s really just about recognizing what customers want to buy–whether from Western Canada, Manitoba or the Southeast specifically.” 

Sobeys is also looking forward to the Steinbach Chamber of Commerce Pioneer Days Parade, particularly to handing out treats from their float. Kotowicz says the entire local component to doing business in Steinbach is something the store finds exciting. 

“Local vendors might be trying to start their own business, and we want to be here to help them,” he explains. “We also want to offer our customers the products they want.” 

It’s a business model that works especially well in Steinbach and the surrounding area. 

“We hope everyone has a great long weekend," Kotowicz says. “And we hope to see you in the store!” 

Sobeys’ Steinbach location, part of the Clearspring Centre, can be reached by calling (204) 326-1316. Shoppers can also visit their website for store hours, flyers and additional information regarding services such as curbside pickup. The store is open holiday Monday from 9:00 a.m. to 6:00 p.m.